Oversee notable fundraising projects and drive program awareness and engagement through data-driven digital marketing strategies that include timely marketing collateral delivery, devising large-scale email campaigns, and employing advanced analytical tools to optimize digital channel performance.

• Event Management & Marketing: Manage content creation for the Annual Benefit Concert, raising over $100,000 to feed the homeless population in New York City
• Data Analysis & Reporting: Curate and present monthly marketing reports that recommend strategy improvements by analyzing website traffic, social media engagement, and email campaign performance
• Versatile Marketing Collateral Delivery: Facilitate communication between The Salvation Army and 38 community centers throughout New York City to ensure timely delivery of marketing collateral
• Email Marketing: Developed and launched email campaigns using Salesforce Marketing Cloud to promote The Salvation Army’s mission, resulting in over $50,000 in donations in a one year period
• Collaborative Coordination: Coordinate with third-party agencies to review and provide feedback on copy and creative assets for digital advertising initiatives and email campaigns reaching 100,000+ subscribers

Collaborated closely with key teams to create impactful print and digital assets, including engaging social media content and compelling web and print ads. Assisted in video editing for large virtual events and provided comprehensive design services to affiliate companies ensuring consistent use of branded collateral.

• Event Marketing: Created over 30 print and digital assets, contributing to an increase in event attendance for national events including the American Heart Challenge and American Heart Ball
• Social Media Content Creation: Collaborated with the National Design Studio to develop engaging social media content, including graphics and videos, reaching hundreds of people daily
• Video Production Support: Assisted in video editing efforts for large-scale virtual events, attracting over 1,000 attendees for theAmerican Heart Association’s annual conference

Significantly enhanced brand awareness and customer interaction and retention for leading firm in tutoring services in New York City.

• Community Outreach and Branding: Spearheaded a community outreach program and marketing campaign to enhance brand awareness, leading to a 23% increase in new customers
• SEO Implementation: Implemented SEO strategies, including keyword research, optimized blog content, and mobile-friendly website design, resulting in a 51% increase in web traffic
• Social Media Strategy: Developed and executed a social media content strategy using Hootsuite and Canva for post creation and automation, boosting total engagement by 41% in six months
• Email Marketing Strategy: Crafted and executed weekly email campaigns featuring company updates, industry news, and free learning resources, leading to a 40% increase in open rates and a 4.4% rise in click-through rates through targeted email list segmentation and effective design